● Case Study · Fumiko Restaurant · UK
From Nearly Breaking Even to 20% Sales Growth in Just 30 Days
Fumiko first came to us saying they were just almost breaking even, and they needed a push.
The food was great. Customers liked the experience. But revenue had plateaued, growth had stalled, and every month felt uncertain. Within 30 days, that changed.
Sales Growth
Within 30 days
Meta Ads ROAS
£8,000 spend
Google Ads ROAS
£3,660 spend
New Customers
In 4 months
Local Reach
First 30 days
- Rated 5.0 by restaurant owners
- 20% sales increase within first month
- 100+ UK restaurants trust 6Stars
- #1 Restaurant Marketing Agency in the UK
The Real Problem Wasn't the Food
Like many UK restaurants, Fumiko was doing “some marketing.” They were posting on social media. They were sending emails. They had tried ads before.
But nothing was structured. Nothing was scalable. Nothing was predictable.
And when growth isn’t predictable, stress becomes constant. They didn’t know if next month would be better or worse. They were working hard but not seeing momentum.
“They weren’t losing money, but they weren’t growing either. They were stuck. And stuck is worse than failing, because at least failure forces you to change.”
They needed more than “a few ads.” They needed a system.
"Max is amazing & grew our restaurant sales 20% within a month ! Highly recommended & very trusted."
~ Mahmud Mamun Restaurant Owner · Fumiko Restaurant, UK
What Was Holding Them Back
When Fumiko approached us, they were facing challenges that many UK restaurant owners will recognize.
Almost Breaking Even
Revenue had plateaued. They were covering costs, but there was no room for growth, investment, or breathing space.
No Structured Strategy
Marketing felt random. No clear plan. No way to measure what was working and what wasn’t.
Inconsistent Social Media
Posting when they remembered. No content plan. No strategy. Just hope that “something would stick.”
Weak Email Performance
Only 7% open rate and 0.4% click rate. Their email list wasn’t driving any meaningful revenue.
No Retention System
Customers visited once, maybe twice. But there was no system to turn them into regulars.
No Database Growth
They weren’t capturing customer data systematically. Every walk-in was lost forever after they left.
We Built a Restaurant Growth System Not Just Ads
Most agencies run ads. We engineered a full customer journey: attract new local customers, convert them into bookings, capture their data, turn them into repeat customers, and increase lifetime value. Because ads bring customers once. Systems bring customers back.
Website Management & Optimisation
We improved the user journey, updated key pages, optimised for conversions, and integrated tracking systems. Goal: turn traffic into bookings.
Email Marketing Transformation
They were already doing their own email marketing but getting only 7% open rates and 0.4% average click rate to 2000 contacts.
What We Changed
- We increased the email open rate to 18% and the click rate to 2%.
- Rebuilt email structure with better segmentation
- Improved subject line strategy for higher open rates
- Implemented promotional and retention campaigns
- Added automation for consistent touchpoints
● ● ●
Email Campaign Dashboard
Previous
by Fumiko
7%
Open rates
0.4%
Avg. Click Rate
Increased
by 6Stars
18%
Open rates
2%
Avg. Click Rate
Samples of Our Email Strategy
These are some samples of our work that represent a part of our success. Would you like to see the full demo?
SMS & WhatsApp Marketing
We introduced SMS & WhatsApp marketing campaigns to reach customers directly on their phones. This became a powerful revenue driver with higher percentage of open rates.
Why SMS Works for Restaurants
Email gets lost in inboxes. Social media posts get buried by algorithms. But SMS lands directly on the customer’s phone.
- 90% open rate on every message sent
- Database growth through ads and giveaways
- Direct response promotional campaigns
- Instant reach for time-sensitive offers
Social Media Strategy
Social Media Story, Posts, Reels – they were also doing this before. But we noticed they could do better. They were posting inconsistently and didn’t have a full strategy in place.
What We Changed
- Content calendar for consistent posting
- Reels strategy for maximum reach
- Local awareness focus targeting nearby customers
- Engagement optimisation to build community
250k+
Locals Reached
First 30 days
263%
Reach Increase
vs previous 30 days
200%
Engagement Growth
Comments & shares
75%
Follower Growth
Organic growth
Meta Ads (Facebook & Instagram)
We ran local awareness campaigns, conversion-focused ads, retargeting ads, and offer-based promotions to bring in brand-new customers at scale.
Meta Ads Results
Total spend: £8,000 over 4 months. Return: 2.8× ROAS. New customers: 450+.
- Local awareness campaigns targeting nearby residents
- Conversion-focused ads driving direct bookings
- Retargeting ads for website visitors
- Offer-based promotions for new customer acquisition
● ● ●
Meta Ads Campaign Dashboard
£8,000
Total spend
2.8×
Return ROAS
450+
New customers
Google Ads
We targeted high-intent local searches, branded and non-branded keywords, and booking-driven campaigns to capture customers actively searching for restaurants.
Why Google Ads Work for Restaurants
Google Ads capture customers at the moment they’re actively searching for a place to eat. High intent. High conversion. Immediate results.
- Targeted high-intent local searches
- Branded and non-branded keywords
- Booking-driven campaigns
- Location-specific targeting
£12,892
Revenue generated from Google Ads
£3,660
Total Ad Spend
3.5× ROAS
Return on Ad Spend
350
New + Existing Customers
Where Real Growth Happens
Most agencies stop at ads. We didn’t. Getting customers is easy. Keeping them is where profit lives.
After Generating New Customers, We Activated:
This is why revenue didn't spike once and then drop. It stabilised and scaled. Because repeat customers are worth 10× more than one-time visitors.
Email Automation
Post-visit campaigns, offers, seasonal promotions
SMS Campaigns
Direct promotions with 90% open rates
Retargeting Ads
Bringing previous customers back through Meta ads
Weekly Optimisation Meetings
Reviewing performance, tweaking strategy, maximising ROI
Everything We Achieved Together
Here are all the results from the first 4 months of the partnership, all channels, all campaigns.
20%
Sales Growth
Within 30 days
450+
New Customers
Meta Ads in 4 months
350
Google Customers
New + existing
18%
Email Open Rate
From 7%
2%
Email Click Rate
From 0.4%
75%
Follower Growth
Social media
263%
Reach Increase
vs previous month
200%
Engagement
Comments & shares
90%
SMS Open Rate
Direct to phone
Weekly
Strategy Meetings
Ongoing optimisation
Important Note: These figures represent trackable, measurable results only. The real revenue, bookings, and new customer numbers are always higher because we cannot track walk-ins, word-of-mouth referrals, or phone bookings that don’t mention the campaigns. This applies to all case studies.
30 Days From Now
If Your Restaurant Feels "Stuck"…
If you’re breaking even, running ads without clarity, posting without results, or hoping next month will be better, hope isn’t a strategy. A system is.