● Case Study · Mezze Restaurants · UK
A Record-Breaking Grand Opening & £20k Revenue Boost
How 6Stars crafted a complete multi channel marketing strategy to launch Mezze Thornbury in October 2024 through a full site renovation and build hype for the Mezze Downend refurbishment and reopening on 12 May 2025.
The Downend campaign alone generated £20,000 in additional revenue within the first 30 days of reopening.
30 Days Revenue
Renovation Reach
Ad ROAS
App Downloads
WATCH CLIENT TESTIMONIAL
- Rated 5.0 by restaurant owners
- 100+ UK restaurants trust 6Stars
- Mezze was featured in local press twice
- #1 Restaurant Marketing Agency in the UK
TWO PROJECTS DELIVERED BY 6Stars
Two Locations. Two Projects. Extraordinary Results.
Mezze Restaurants partnered with 6Stars across two separate projects.
First, we launched Mezze Thornbury in October 2024 by renovating an existing restaurant space and transforming it into a new Mezze brand location. Months later, on 12 May 2025, we led the full refurbishment and reopening campaign for their established Mezze Downend location. Each project required a tailored strategy, but both followed the same 6Stars multi-channel framework.
Most marketing agencies would have picked one and ignored the other. We built a single, unified multi-channel strategy that tackled both using social media, Meta ads, email, SMS, WiFi data capture, a loyalty app, local SEO, press outreach, and door-to-door leaflets. All channels worked together as one system.
The result across both projects included 250,000 opening-month views for Thornbury, 324,000+ people reached during the Downend renovation campaign, 400+ loyalty app downloads, two local press features, and £20,000 additional revenue in the first month after the Downend reopening.
Below is the full story of how we did it, with the proof to back it up.
"6Stars helped us launch our new location and build a strong presence in the local community. Their multi-channel strategy is truly effective."
~ Mario Barsan Owner · Mezze Restaurants · Thornbury & Downend, UK
MEZZE THORNBURY · OCTOBER 2024
Turning a Renovated Site into a Launch Event
Before Mezze Thornbury opened, we transformed the renovation of an existing restaurant premises into a continuous marketing story.
What We Delivered for the Thornbury Launch
We documented the full site transformation with short-form video reels, before and after photography, and opening-night coverage. This ensured local diners were already familiar with Mezze before the doors opened.
- Before and after renovation reels and posts with strategic content planning
- Opening night coverage gained 250,000 total views in the first month.
- We posted weekly content: 5 stories, 5 posts, and 3 reels every week.
- This reached an average of 50,000 local people per month per location.
- We also secured two editorial features in the local newspaper through earned coverage, not paid.
250k
Opening Month Views
Thornbury location
50k
Locals / Month
Per location
2×
Press Features
Local newspaper
Oct 2024
Grand Opening
Mezze Thornbury
LOCAL PR · COMMUNITY TRUST
Featured in the Local Paper. Twice.
We shared Mezze’s story with local media and secured two separate editorial features around the Thornbury opening. This earned media coverage created a level of trusted brand awareness that paid advertising cannot replicate.
Two Editorial Features Secured
Feature #1: “Restaurant will return to spiritual home”: Thornbury Gazette editorial announcing Mezze’s return to Thornbury ahead of its reopening.
Feature #1: “Restaurant back at its spiritual home 6 years after it closed”: Thornbury Gazette feature covering the reopening of Mezze Thornbury.
Note: This is not something every agency can deliver. It requires understanding how local journalism works and crafting a story that editors genuinely want to print.
Why Press Coverage Matters More Than Paid Ads
When a local newspaper writes about your restaurant, it carries a level of trust that no Instagram ad can achieve. Readers perceive editorial coverage as a genuine recommendation from a source they already trust.
- Reaches thousands of local readers who may never see your social media
- It builds trust because people see you as real news, not just an ad.
- Drives awareness among an older demographic that books directly by phone
- It also creates online articles that keep helping your SEO over time.
LOCAL SEO · FIRST 30 DAYS · MEZZE THORNBURY
Dominating Local Search After Launch
Within 30 days of launching our local SEO campaign for Mezze Thornbury, we achieved measurable ranking improvements across high-intent restaurant searches in Thornbury.
What We Implemented with Our Local Services
Full Google Business Profile optimisation including audit, categories, attributes, images, and activity updates.
- 15 local business citations + 15 map citations to build authority signals
- 12 Web 2.0 properties + 12 social profile shares for brand presence
- 20 branded backlinks from relevant local sources
- Weekly ranking monitoring across the local grid to track every position change
#1
Turkish Restaurant
#1
Brunch Restaurant
100%
Top 3 Coverage
30 Days
Time to Results
First 30 Days Local SEO Impact
MEZZE DOWNEND · MAY 12, 2025 · FULL REFURBISHMENT CAMPAIGN
Turning Closure Into Comeback Momentum
During the full refurbishment of Mezze Downend, we ran a coordinated hype-building campaign to retain existing customers and attract new ones before reopening.
When the restaurant relaunched on 12 May 2025, demand translated directly into revenue, generating £20,000 additional income in the first month.
The Campaign That Delivered £20,000 in 30 Days
- The Downend refurbishment campaign reached 324,000+ people across social media during the renovation period.
- Weekly social media publishing maintained awareness during closure
- Email, SMS, and WhatsApp campaigns kept existing customers engaged
- Meta advertising and local print materials promoted reopening
- Press coverage reinforced credibility and anticipation
324k+
Renovation Reach
£20k
Revenue Increase Month 1
3x
Return on Ad Spend
£3k
Ad Spend
EMAIL MARKETING · WEEKLY CAMPAIGNS
1,500+ Contacts. Every Week. Real Results.
Email marketing is the most direct line to your existing customers. We design, write, and send weekly campaigns to Mezze’s growing database, keeping the brand front of mind between visits and driving consistent repeat bookings.
Why Email Outperforms Social Media for Retention
Social media algorithms decide whether your customers see your content. Email goes directly to their inbox, guaranteed. For a restaurant, this means every promotion, event announcement, and offer lands in front of people who have already chosen to hear from you.
- Database of 1,500+ contacts, growing every week through WiFi capture and bookings
- Industry benchmark click rate is 1%. Mezze averages 2.5%, meaning more than double the engagement
- Weekly campaigns covering seasonal menus, offers, events, and new location news
- Every WiFi connection and every booking automatically adds a new email to the list
- Fully branded, professionally designed templates with a consistent brand identity in every inbox
● ● ●
Email Campaign Dashboard
1,500+
Total Contacts
2.5%
Avg. Click Rate
Weekly
Send Frequency
WIFI DATA CAPTURE · LOYALTY APP
Turning Every Visit Into a Lifelong Customer
Most restaurants lose a customer the moment they walk out the door. With our WiFi data capture system and branded loyalty app, Mezze captures every customer’s details automatically and keeps them coming back with push notifications, rewards, and exclusive offers.
WiFi Data Capture: 50 New Emails Every Week
When a customer connects to the restaurant WiFi, they’re guided through a branded splash page that collects their email address. This happens automatically, with zero effort required from the restaurant team.
- 50+ new email addresses captured per week at Thornbury alone, a small single location
- These are customers you would normally lose forever after their first visit
- Each new email is automatically added to the marketing database for ongoing campaigns
- No manual data entry required
Loyalty App: 400 Downloads in 30 Days
The branded Mezze loyalty app gives customers a reason to come back again and again, earning points, unlocking rewards, and receiving exclusive push notifications directly to their phone.
- 400+ app downloads in the first 30 days of launch
- Weekly push notifications keep Mezze top of mind between visits
- Drives repeat bookings at zero cost per notification, unlike paid ads
- Builds a community of regulars who feel genuinely rewarded for their loyalty
50+
New Emails/Week
Via WiFi capture · 1 location
400+
App Downloads
First 30 days
COMBINED RESULTS · MONTH ONE
Everything We Achieved Together
Here are all the results from the first month of the 6Stars × Mezze partnership across both locations, all channels, and all campaigns.
£20,000+
Additional revenue generated in month one above baseline trading
3× ROAS
Return on £3k ad spend
2 Press Features
Local newspaper coverage
250,000 Views
Thornbury opening month
324k+
Renovation Reach
Before doors opened
50k
Locals / Month
Per location, social media
1,500+
Email Contacts
2.5% avg click rate
400+
App Members
First 30 days
50+
Emails/Week
WiFi data capture
Weekly
SMS Campaigns
WhatsApp & SMS
Top 1
Local SEO Rank
Google My Business
10+
Channels Active
All at once, all aligned
Why Multi-Channel Always Outperforms Single-Channel
Mezze’s results are not a coincidence. They are the direct output of running every channel simultaneously, with each one feeding the others. This is the 6Stars approach: Customer Acquisition, Retention, and Loyalty working as one unified system. It is the most effective way to maximise bookings and revenue for any restaurant.
Acquisition
Bringing new customers through the door, every month, at scale. We use social media, Meta ads, local SEO, press features, and leaflet drops to make your restaurant the first choice for local diners and to convert that awareness into real bookings.
Retention
Turning one-time visitors into regulars who come back again and again. Email marketing, SMS, WhatsApp, and WiFi data capture ensure every customer who visits once is contactable forever with offers and content that bring them back to book again.
Loyalty
Building a community of devoted regulars who choose your restaurant by default and bring their friends. The loyalty app, push notifications, and review generation turn satisfied customers into active brand advocates who grow your business organically.
The 6Stars Full Funnel
Every channel working as one integrated system, not independently. That's the difference between average results and record-breaking ones.
Awareness
Social media, SEO, press, leaflets
Conversion
Meta ads, retargeting, Google My Business
Data Capture
WiFi splash page, bookings, app sign-ups
Retention
Weekly email, SMS, WhatsApp campaigns
Loyalty & Advocacy
App, push notifications, review generation
The result for Mezze: £20,000+ extra revenue in month one not from any single channel, but from all of them working together as one system. This is what the 6Stars approach delivers for every restaurant we work with.
— Expert in Every Channel
A Full-Stack Marketing Engine
We do not cherry-pick tactics. For Mezze, every channel worked together, each boosting the others to bring in more bookings and revenue. That is what makes the 6Stars approach different.
Social Media: Stories, Posts & Reels
5 stories, 5 posts, and 3 reels every week. Professionally created content showing food, atmosphere, team, and real moments in the restaurant. Before and after renovation reels alone reached 324,000+ people. We handle filming, editing, captions, posting, and performance tracking.
5 STORIES · 5 POSTS · 3 REELS / WEEK
LOCALS REACHED
PER MONTH · PER LOCATION
Meta Advertising
Precision targeted ads across Facebook and Instagram to reach local diners ready to book. We manage audiences, retargeting, creatives, and optimisation. £3,000 total spend for Mezze delivered a consistent 3x return in real bookings and revenue.
£3K SPEND · 3× ROAS
Email Marketing
Weekly branded emails sent to Mezze’s growing database of 1,500+ customers. Campaigns include offers, events, menus, and updates, averaging a 2.5% click rate, well above the restaurant industry average.
1,500+ CONTACTS · 2.5% AVG CTR
SMS & WhatsApp Notifications
Direct messages sent straight to customers’ phones for offers, events, and reminders. SMS and WhatsApp are seen quickly, with 90%+ open rates, ideal for last minute bookings and limited time promotions.
DIRECT · IMMEDIATE · 90%+ OPEN RATE
WiFi Data Capture
When guests connect to the restaurant WiFi, a branded page collects their email automatically. This system captures 50+ new emails every week at the Thornbury location alone, on top of booking data.
50+ NEW EMAILS PER WEEK · ONE LOCATION
Customer Loyalty App
A branded Mezze loyalty app where customers earn points, unlock rewards, and receive exclusive offers. 400+ downloads in the first 30 days. Push notifications keep Mezze top of mind between visits.
400+ DOWNLOADS · FIRST 30 DAYS
Local SEO & Google My Business
Full Google Business optimisation including photos, posts, categories, and updates, helping Mezze appear when nearby diners search. Monthly reports track rankings, views, calls, and direction requests.
TOP LOCAL RANKINGS · MONTHLY REPORTS
Review & Reputation Management
A proven system to generate more genuine 5 star reviews on Google and TripAdvisor. Reviews are the strongest trust signal for restaurants, boosting visibility, credibility, and bookings at the same time.
MORE REVIEWS · RANKINGS · BOOKINGS
Leaflets, Flyers & Print Graphics
Door to door leaflet drops in the local area plus in restaurant materials like table cards, menus, and posters. During the Downend refurbishment, print kept Mezze visible even while closed.
HYPER-LOCAL · HIGH-VISIBILITY · TANGIBLE
Strategy & Consultancy
Bi weekly strategy meetings covering results, campaigns, offers, menus, and growth plans. We do not just execute. We think alongside the business as a true marketing partner.
BI-WEEKLY MEETINGS · FULL PARTNERSHIP
● COMING SOON · EXCLUSIVELY FOR 6Stars CLIENTS
Our Own Booking & Reservation System
6Stars is launching its own proprietary booking and reservation platform and Mezze will be among the very first to use it. Fully integrated with our marketing stack, it will enable seamless data capture, automated follow-up campaigns, smarter revenue management, and a native booking experience that converts more visitors into confirmed diners.
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