● Case Study · Tribez Restaurant · UK
How 6Stars Transformed Tribez’s Restaurant Marketing After £3,000/Month in Wasted Ad Spend
Tribez, a multi location restaurant, on the surface, it looked like a strong marketing effort. But behind the scenes, their marketing was being run with a random approach, with no clear strategy, no proper tracking and no coordinated system connecting their marketing channels. As a result, a significant amount of their marketing budget was being wasted.
In this case study, we show how 6Stars Restaurants Marketing Agency transformed Tribez’s marketing approach by replacing scattered campaigns with a structured multi channel system designed to deliver measurable growth.
Monthly Ad
Waste Fixed & optimized
SMS Open Rate
High engagement
Email Click Rate
Above industry avg
New Customers
Database growth
- £3k/month wasted on untracked ads
- Random marketing replaced with system
- Multi-location restaurant business
- Complete transformation delivered
The Problem Wasn't Lack of Marketing
Tribez was already spending £3,000 per month on meta ads, doing regular reels, and bringing social media influencers in. Lots of money was being wasted on a random all guns blazing marketing approach.
They were very confused as to why they were not getting more customers in their restaurant.
“It was a mix between tracking (they were not tracking booking through the meta ads so every month were just wasting money) and between lack of strategy. They were just marketing for the sake of it, throwing money at it.”
They needed a full multi-channel approach that was synchronized rather than just doing loads of random marketing that didn’t tie into anything.
They had very poor SEO with outdated SEO listings, information, an outdated website that was even missing a location.
They needed the full works. We curated a strategy that utilizes every channel and every touch point for new and existing customers.
What Was Really Going Wrong
When Tribez approached 6Stars Restaurants Marketing Agency, their marketing efforts were already active but lacked coordination and measurable outcomes. After reviewing the existing marketing setup, several key issues were identified.
No Tracking Monthly Ad Spend
Around £3,000 per month being spent on Meta ads without proper booking tracking. Money was disappearing with no way to measure return.
Zero Performance Measurement
Marketing campaigns running without clear performance measurement. No data on what was working and what wasn’t.
Random, Unstructured Approach
A random marketing approach with no structured restaurant marketing strategy. Just throwing money at ads and hoping for results.
Poor Local SEO
Very poor SEO across all restaurant locations. Outdated listings and inconsistent business information making it hard to be found.
Outdated Website
An outdated website that was even missing one of the restaurant locations entirely. No booking system integration.
No Customer Data Capture
No system in place to capture customer data or build a marketing database. Without a structured marketing system, Tribez was missing valuable opportunities to turn website visitors and restaurant guests into repeat customers.
Strategy: Building a Structured Restaurant Marketing System
From Random Activity to Synchronized System
To solve these issues, 6Stars Restaurants Marketing Agency developed a structured digital marketing system designed specifically for restaurant businesses operating across multiple locations. Rather than focusing on a single marketing channel, the strategy was designed to create a coordinated multi-channel restaurant marketing system where each marketing activity supported the others.
Email Marketing
Email marketing was introduced as a key communication channel for engaging existing customers and promoting offers, events, and restaurant updates. 6Stars Restaurants Marketing Agency implemented structured email campaigns designed to maintain regular communication with customers while supporting promotional activity.
Result Achieved:
5% average email click rate, demonstrating strong customer engagement and improved marketing performance
SMS Marketing Campaigns
SMS marketing was implemented to provide direct, high-engagement communication with customers. This channel allowed Tribez to promote time-sensitive offers and restaurant updates while reaching customers instantly.
Result Achieved:
90% open rate, making it one of the most effective communication channels within the new restaurant marketing system
Lead Capture from WiFi Data
A key part of the restaurant marketing transformation was the implementation of a WiFi email capture system inside the restaurant. When guests wanted to use the restaurant’s WiFi, they were asked to log in using their email address & phone number. This allowed Tribez to collect guest emails through information customers voluntarily provided. These emails were then used to send updates, offers and promotions, helping encourage guests to return and become repeat customers.
Database Growth:
From 1,349 customers to 1,887 customers in just over two months (+538 new customers). This rapid database growth created a powerful marketing asset that could be used for ongoing customer engagement and repeat business.
Graphic Design Services
To support the new marketing strategy, Tribez received professional graphic design services including promotional posters, flyers, and digital graphics. These assets were used across social media platforms to support marketing campaigns and improve brand visibility.
Website Development and Management
As part of the restaurant marketing transformation, the Tribez website was completely redesigned and rebuilt. The new website included a fully optimized multi-page website structure, a franchise information section, a group booking and party enquiry section, a fully integrated booking system, and SEO-optimized website architecture.
Website Features Delivered:
Multipage SEO structure, franchise section, group bookings/party enquiry section, full booking system implementation. The updated website also resolved the issue of the missing restaurant location and significantly improved the overall digital presence of the brand.
Social Media Content
Social media stories and posts were produced as part of the broader digital marketing system, helping maintain consistent communication with customers across multiple channels and supporting the overall brand presence.
Want to see the content we created for Tribez?
Local SEO Optimization
Local SEO improvements were implemented for each Tribez restaurant location (Rochdale, Leicester, ). This involved updating outdated listings, correcting inaccurate information, and ensuring each location was properly optimized for local search visibility. Improving local SEO helped Tribez strengthen its visibility in local search results and ensured that customers searching for restaurants nearby could easily find accurate information about each location.
Tribez Rochdale - Local SEO Optimization: Before and After
Tribez Leicester - Local SEO Optimization: Before and After
Before and After: TRIBEZ Bolton
After, Local SEO Optimisation: Tribez Blackburn
How Each Channel Worked Together
By implementing a synchronized system across these channels, Tribez was able to move away from fragmented marketing activity and towards a structured restaurant marketing strategy designed to improve marketing performance and customer engagement.
Email Marketing as Core Communication
Email marketing became a core component of the restaurant marketing system by helping convert existing customers into repeat visitors.
- Structured email campaigns with clear messaging
- Regular communication schedule maintained
- Promotional activity supported through email
- 5% average click rate achieved
● ● ●
Email Campaigns Result Dashboard
5%
Click Rate Email marketing
High
Engagement Customer response
● ● ●
SMS Campaign Result Dashboard
90%
Open Rate SMS campaigns
Instant
Delivery Direct reach
SMS for Direct, High-Engagement Communication
- Direct communication to customer phones
- Time-sensitive offers promoted instantly
- Restaurant updates delivered immediately
- 90% open rate achieved consistently
WiFi Data Capture for Database Growth
Within just over two months, the customer database grew from 1,349 customers to 1,887 customers. This rapid database growth created a powerful marketing asset that could be used for ongoing customer engagement and repeat business.
- Customer data collected automatically in restaurant
- 538 new customers added to database
- Future marketing campaigns enabled
- Essential component of modern restaurant digital marketing systems
● ● ●
Lead Capture Campaigns Result Dashboard
538
New Customers Database growth
2 Months
Time Period Rapid growth
Website as Digital Foundation
The updated website resolved the issue of the missing restaurant location and significantly improved the overall digital presence of the brand. A well-structured website is a critical foundation for any successful restaurant marketing strategy, particularly when supporting digital campaigns and online bookings.
- Fully optimized multi-page website structure
- Franchise information section added
- Group booking and party enquiry section
- Fully integrated booking system
- SEO optimized website architecture
Measurable Improvements Across All Channels
By replacing fragmented marketing efforts with a structured digital marketing system, Tribez achieved measurable improvements across several key marketing channels.
Marketing Transformation
From random activity to structured, measurable system
5% Click Rate
Email marketing
90% Open Rate
SMS campaigns
538 New
Customer database growth
Complete Restaurant Marketing Transformation
This case study highlights how restaurants can achieve meaningful results by replacing unstructured marketing activity with a coordinated digital marketing strategy.
Through a complete restaurant marketing transformation, 6Stars Restaurants Marketing Agency helped Tribez implement a synchronized marketing system that connected advertising, customer data capture, email marketing, SMS campaigns, website optimization, and local SEO.
Most importantly, Tribez successfully transitioned from random marketing activity to a scalable and measurable restaurant marketing system designed for long-term growth.
For restaurants operating across multiple locations, having a structured marketing system is essential for improving marketing performance, building a customer database, and driving consistent customer growth.
Is Your Marketing Budget Being Wasted?
If you’re spending money on marketing but not seeing results, the issue might not be your budget. It might be the lack of a structured system. Let’s build one together.