● Case Study · The Kandyan · Bristol, UK
How The Kandyan Restaurant Achieved 24% Revenue Growth in Just Two Weeks Trial
They had amazing food, strong reviews and a loyal customer base. Yet they were being dominated by local competitors because they were not getting the word out effectively.
Their branding was outdated. Their online presence was inconsistent. And their marketing budget was limited. Within just two weeks of starting with 6Stars restaurant marketing, their revenue increased by 24 percent.
Revenue Growth
In 2-week trial
Email Contacts
In 2 weeks
Booking Increase
Week 1 vs Week 4
Local Groups
Shared weekly
- Limited budget? No problem
- 24% revenue increase in 2-week trial
- Scalable services as you grow
- Start with the basics and expand
You Don't Need a Huge Budget to Start Growing
We work with all restaurants and allow them to grow with us. We start you on the services you can afford, as well as what we think will make the biggest impact to bookings. Then we scale together as your revenue increases.
Amazing Food. Limited Visibility.
The Kandyan is a Bristol restaurant serving amazing and unique food with genuinely good reviews. The problem wasn’t the food. The problem wasn’t the service. The problem was that nobody knew they existed.
Their branding was outdated. Their online presence was inconsistent. And they were being dominated by local competition despite being just as good, if not better.
“They weren’t losing money, but they weren’t growing either. They were stuck. And stuck is worse than failing, because at least failure forces you to change.”
They had a limited budget but as we like to work with all restaurants and allow them to grow with us. We started them on the services they could afford as well as what we think would make the biggest impact to bookings.
The Kandyan at a Glance
- Bristol, UK
- Unique cuisine
- Good reviews
- Loyal customer base
- Limited marketing budget
- Needed visibility fast
The Growth Barriers Facing The Kandyan
Outdated Branding
Their visual identity was inconsistent across channels and didn't represent the quality of their food or service.
Lacking Online Presence
No cohesive digital presence. Website wasn't optimised for bookings. Social media was inconsistent.
Dominated by Competition
Competitors with louder marketing were capturing the attention that should have been theirs.
Phone-Only Bookings
They had a website but weren't using it for bookings. Relying only on phone calls was limiting their potential.
Zero Email Contacts
No email list. No way to communicate with customers after they left. Every customer was lost data.
Limited Budget
They couldn't afford a massive campaign. They needed affordable, high-impact services to start.
We Started with the Basic Restaurant Marketing Strategy Then Scaled
We didn’t try to do everything at once. We focused on affordable, high-impact restaurants marketing services that would make the biggest difference to bookings. As restaurant revenue grew, we planned to add more.
Social Media Management
We implemented a consistent content strategy: 5 posts per week, 5 stories per week, sharing across 50+ local Facebook groups every week to maximise local reach.
● ● ●
Facebook Result Dashboard
4.5k
Views ↑975.8k
7
Link Clicks ↑600%
169
Visits ↑284.1%
5
Follows ↑400%
1.5k
Viewers ↑1.2k%
144
Interacts ↑2.8k%
● ● ●
Instagram Result Dashboard
2.1k
Views ↑774.9k
0
Link Clicks ↑0%
41
Visits ↑100%
3
Follows ↑200%
291
Reach ↑4.8k%
43
Interacts ↑100%
Social Media Management
We implemented a consistent content strategy: 5 posts per week, 5 stories per week, sharing across 50+ local Facebook groups every week to maximise local reach.
● ● ●
Facebook Result Dashboard
4.5k
Views ↑975.8k
7
Link Clicks ↑600%
169
Visits ↑284.1%
5
Follows ↑400%
1.5k
Viewers ↑1.2k%
144
Interacts ↑2.8k%
● ● ●
Instagram Result Dashboard
2.1k
Views ↑774.9k
0
Link Clicks ↑0%
41
Visits ↑100%
3
Follows ↑200%
291
Reach ↑4.8k%
43
Interacts ↑100%
Email Marketing Setup
They had 0 email contacts. We added an email opt-in to the bookings page. Within the 2-week trial, we grew the list from 0 to 100 contacts. Now they can communicate with customers directly.
Result: 0 → 100 contacts in 2 weeks (can be accelerated with WiFi lead capture)
● ● ●
Email Campaign Dashboard
Previous
by Kandyan
0
Email Contacts
After
by 6Stars
100+
Email Contacts
Full Rebranding
We completely refreshed their branding to align across all channels: website, social media, and promotional in-person materials. Professional, cohesive, and memorable.
Result: Consistent brand identity that represents the quality of their food
—— Without 6Stars
—— With 6Stars
Professional Food Photography
The Kandyan was struggling to truly represent how good their food was on social media and their website. We provided professional photography services to showcase their dishes properly.
Result: High-quality visuals that do justice to their incredible food.
—— With 6Stars
Single-Page Website Redesign
We redesigned their website as a single-page site to keep costs down while maximising conversion. Optimised for bookings, mobile-friendly, and fast-loading.
Result: Professional website that drives bookings without breaking the budget.
Booking System Implementation
Before, The Kandyan only took bookings via phone. We implemented a simple booking form on their website so customers could book directly online.
Result: 53% increase in bookings from Week 1 to Week 4.
The Numbers Don't Lie
Here’s the booking data from the 2-week trial period and the first 2 weeks after. The growth is measurable, trackable, and consistent.
63%
Website Views
Week 1 vs Week 4
76%
Booking
Week 1 vs Week 4
26%
Cover Growth
Week 1 vs Week 4
24%
Revenue
In 2-week trial
Important Note: The current booking system is a simple form that doesn’t block out times when other people book. They’ve had a few weekends where they’ve been fully booked and had to call customers to cancel bookings. As bookings continue to grow, we’ll upgrade them to our full booking system which handles availability management automatically.
24% Revenue Growth in Just 14 Days
Within the 2-week trial period, The Kandyan saw a 24% increase in revenue. And this is just the beginning.
24%
Revenue increase in 2-week trial period
0 → 100
Email contacts captured
53%
Booking increase
Ongoing
Bi-weekly strategy meetings
The challenge is generating enough revenue to cover these new services, which is a slow process. You can see just the numbers, but we’re making progress. We grow together (6Stars || The Kandyan).
The Restaurant Revenue Growth Roadmap
The goal with The Kandyan is to expand their services as revenue grows. We’re building a system, not just running campaigns. Here’s what’s planned:
Meta Ads
Launch targeted Facebook and Instagram ads to reach new customers at scale once the foundational systems are in place.
Reels & TikTok Strategy
Expand into short-form video content to capture younger audiences and increase viral potential.
Lead Capture from WiFi Data
Install WiFi email capture system to accelerate email list growth from every customer who visits.
Restaurants Local SEO
Optimise Google My Business and local search presence to rank at the top when Bristol locals search for restaurants.
Expanded Graphic Design
Create more promotional materials, menu designs, and branded assets to enhance their overall visual presence.
Full Booking System
Upgrade to 6Stars' proprietary booking system with automatic availability management, preventing double-bookings and improving customer experience.
You Don't Need a Huge Budget to Start Our Restaurant Marketing Services
If you’re a UK, specially Bristol restaurant with limited budget but big ambitions, we’ll work with you. We start with the services you can afford, focus on what makes the biggest impact, and scale as you grow. That’s the 6Stars approach. Our Goal: Your restaurant revenue growth.